"MERCH is headed up by San Franciscan Joe Medina, and Amour Bohemian is the project’s latest album. Best described as ambitious symphonic pop-rock, roughly 65 musicians had their hands in its creation, yet it’s unequivocally an auteur-driven work, and one that thrives on discipline. Even more so, it benefits from concision; a whole lot of new music is getting pressed onto vinyl these days, but little of it radiates like a nugget from the heyday of the long-playing record quite like this specimen, while still connecting as contemporary."--The Vinyl District